iOS 14.5 – What do we know & what we can do [Hebrew webinar]
In this webinar we discussed how the recent release of iOS 14.5 impacted advertising platforms. We also touched on what you as advertisers can do
Guides
Optimizing Ad Creatives in a Post-iOS 14.5 World
This is really an important topic to discuss because a lot of advertisers are going to be clueless once Apple normalizes its new user privacy
Guides
Mitigating Facebook’s AEM issues with Google Analytics
With Apple’s iOS 14.5 release right around the corner (expected April 26th) advertisers are scrambling to find solutions to continue being able to optimize their
Webinars
Webinar: iOS 14 – Understanding the impact on marketing
We’ve partnered with Funnel.io to try and breakdown the changes happening with iOS 14 and how you can better prepare for them.
Platforms
Shopify store using Facebook’s Conversions API? You’re doing it all wrong
Over the past year, and with an increased rate with the recent changes, we’ve seen Facebook reps push Shopify merchants to use the Conversions API
Webinars
Preparing ecommerce campaigns to the Apple and Facebook changes
This post was extracted from a webinar held on February 2nd 2020 Normally I don’t do this, but, I want to start with a disclaimer
Guides
Creating a simple Conversions API for your Facebook Pixel events
In this post I’ll explain how to build a simple Facebook Conversions API solution for your site with (almost) no code.
Guides
Dynamically passing Google Ads Campaign & Ad Group names to the tracking template
When working with Google Ads, most advertisers usually default to use the Auto-tagging feature which automatically appends the gclid parameter to the destination URL (e.g.
Guides
Everything advertisers need to know about Apple’s PCM
Updated: February 2nd Along with the changes implemented in app advertising and tracking, Apple is looking to implement a similar mechanism that will apply to
