Black Friday and the weeks leading up to it bring a downpour of traffic to eCommerce websites. Depending on how well prepared you and your website are, this flurry of traffic can either water the seeds that will grow your business, or leave you in the mud.
// Published first on Medium.
One of the more interesting exports I use with clients is a breakdown of metrics by Day of the week (Sun-Sat) and Hour of the day (0–23). This gives a clear visual representation of peak hours on their web properties.
The Holiday season is one of the best opportunities to generate sales and a -lot- of them. With $5bn dollars spent on Black Friday last year according to CNN. The promise of great rewards brings stiff competition demanding marketers to up their game or leave the playing field.
For an eCommerce business owner, the holiday season is a tidal wave. It can propel a business into the coming year, riding high on sales, leads and increased traffic, or drown it in a chaotic backlog of operational issues and missed opportunity.
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