Guides
Updates to Facebook’s AEM (June 2021)
This week (June 14th), Facebook has started reaching out to some of its major advertisers and partners, updating that they will be relaxing some of
Guides
Creating a Facebook Conversions API with Zapier and GTM
My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released on February, it’s already ranking
Guides
Quick tips to optimizing ecommerce campaigns with Facebook’s AEM
With Facebook’s Aggregated Event Management (AEM) live for over a month now, we can already start pointing out some specific tactics that have worked well
Webinars
iOS 14.5 – What do we know & what we can do [Hebrew webinar]
In this webinar we discussed how the recent release of iOS 14.5 impacted advertising platforms. We also touched on what you as advertisers can do
Guides
Optimizing Ad Creatives in a Post-iOS 14.5 World
This is really an important topic to discuss because a lot of advertisers are going to be clueless once Apple normalizes its new user privacy
Guides
Mitigating Facebook’s AEM issues with Google Analytics
With Apple’s iOS 14.5 release right around the corner (expected April 26th) advertisers are scrambling to find solutions to continue being able to optimize their
Webinars
Webinar: iOS 14 – Understanding the impact on marketing
We’ve partnered with Funnel.io to try and breakdown the changes happening with iOS 14 and how you can better prepare for them.
Platforms
Shopify store using Facebook’s Conversions API? You’re doing it all wrong
Update (June 2021)It appears that Shopify is releasing a completely new version of the Conversions API integration (available June 30th). This version handles all standard
Webinars
Preparing ecommerce campaigns to the Apple and Facebook changes
This post was extracted from a webinar held on February 2nd 2020 Normally I don’t do this, but, I want to start with a disclaimer
