Segmentation Just Got Smarter

Start using Machine Learning based audiences in your campaigns

30 Days. No credit card required

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Not all your website visitors are equal.

Some are worth more than others.

Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement.

Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most.



Low engagement

Low engagement

Medium engagement

Medium engagement

High engagement

High engagement

30 Days. No credit card required

Make your data work for you

No more creating and testing of manual segments.

Scrolling? Time on page? Form engagement?
We’ve got you covered with over 60 different engagement signals.

And since our machine learning algorithm is always working in the background, it also creates advanced segments from multiple signals as well as updating these on the fly.

Data Scientist Accuracy

At a fraction of the price

Actionable Insights

No fluff

One line install


How it works

Fixel analyzes dozens of parameters of user interaction within your website,
in real-time. It then enables you to segment your users based on their level of engagement: Basic, Medium or High.

The bottom line

Sit back and let the magic happen

We will segment your website traffic. You will choose what to do with it.

Hover over the boxes to see audience segment ideas you can benefit from.

Hover to read more

Clean out the junk

Filter non-relevant traffic from your remarketing campaigns. Most marketers report that 30-50% of the website traffic they get is irrelevant. With our help, you will know which ones are relevant.

Crème de la Crème

Reach only the top percentile of the audience on your website. We will identify the most engaged users on your site and will enable you to advertise only to them.

Grow your audience smartly

Create better similar/lookalike audiences. Instead of building audiences from all users – generate your audience from the most engaged ones.

And any other audience you may want to test!


Work on the platforms you love, just smarter

facebook ads
linkedin ads
twitter ads
bing ads
yahoo gemini

and many more…

How do I get started?

  1. Sign up and get your custom installation script
  2. The Fixel algorithm learns your site’s unique engagement levels
  3. Audiences are created on your favorite ad platforms

For optimal results, the platform will need to analyze at least 50,000 users on your site.

30 Days. No credit card required


We like to keep things simple


$ 99 Monthly
  • Up to 100K monthly visits
  • One click install
  • Integration with Google AdWords and Facebook Ads
  • Single Segment
  • Community support

Pro Plus

$ 399 Monthly
  • Up to 500K monthly visits
  • All Pro features plus:
  • Additional Integrations: Twitter, Taboola, Outbrain...
  • Multiple Segments
  • Email support


$ 799 Monthly
  • Up to 1M monthly visits
  • All Pro Plus features plus:
  • Custom Integrations: DMP, Marketing Automation...
  • Customer Success Manager
  • Email & chat support


Quote Monthly
  • Over 1M monthly visits
  • All Premium features plus:
  • Dedicated Training
  • Phone support

We care about your data

The code that you will place on your website will only be used for learning your unique website and user behavior. All the data on your audience list (for example – Google Analytics or Facebook Ads) are completely yours. We do not have access to these data sets.

Ask us difficult questions

Can’t find what you were looking for?
Visit our Documentation or shoot us any question via the form below

Fixel focuses on unidentified users. The identified ones, we assume you can target on your own.
Using Fixel, you can target your most engaged users and drive them back to your site to complete their conversion.

Fixel collects engagement data from the site’s visitors – but none of which is Personally identifiable information (PII). Simply put, this means that all data collected is completely anonymous to Fixel. Learn more

Oh, and we’re also GDPR compliant – learn more

Since Fixel is loaded asynchronously (only after your site has finished loading), it will not slow down your site. Learn more

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