LinkedIn Audiences

How to segment your audiences in LinkedIn?

LinkedIn doesn’t support creating audiences from events, so we created a solution to fire virtual pageviews that represent these events. Learn more on this blog post.

Simply fill in below your LinkedIn Ad Account’s PID (where do I get this from?) and the psuedo URL of the event you want to track. This page does not have to be an actual URL on your site, but must use the site’s domain.



Please note:

  • The event URL’s domain must match the verified domains on your LinkedIn Ads account
  • This script can be triggered by any user engagement monitoring on the page using Google Tag Manager or other tag management solution
  • This snippet doesn’t include the full Fixel audience segmentation solution. If you would like to segment your audience by the users engagement level using Fixel, sign up here