Fixel Interviews: Chau Nguyen

Q&A with the people we learn from

Focus. In the early stages there’s always a long list of things to do and not enough time to do it. You have to decide what is the #1 and #2 most important goal at hand and then rigorously prioritize. There are a lot of distractions and tasks that can be done but may not move the needle. Stay focused and don’t chase every shiny object along the way.

– Chau Nguyen

(more…)

Continue Reading

Marketing Clutter and How Automation can solve it

Today we face the marketing clutter phenomenon. Ads are everywhere, and advertisers are fighting for our attention. According to one of the surveys, we’re exposed to more than 5000 messages every day. No wonder we’re fast becoming blind to ads.

 “Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads”

Nielsen Norman Group

With this quote, it’s easy to understand why marketers are left with a particularly short end of the stick. Struggling with ineffective campaigns, dissatisfied clients, wasted time and money.

(more…)

Continue Reading

How we became the Only Company to Benefit from the GDPR

Well, the only one who’s *not* selling compliance software/services

I suppose that by this point in time you’ve come across the dreaded 4 letter devil — GDPR. Either as a marketer, whose entire past months have probably been devoted to understanding how this will affect your work. Or as standard internet user that got heavily bombarded with consent and privacy policy update emails over the past week.

(more…)

Continue Reading

Fixel Interviews: Jewel Burks

Q&A with the people we learn from

I’ve heard a tip that I think is true, “do non-scalable things early”. Doing things like getting on the phone with customers to interview them and understand what they like and dislike or where they are getting hung up on the product, and using this information to build detailed customer personas, which will inform more scalable future activities.

– Jewel Burks

(more…)

Continue Reading

Fixel Interviews: Eric Vass

Q&A with the people we learn from

In a growing company, there are always fears about hitting numbers or making committed dates and the like, but the thing that I have the most concern for is that, as we grow, we are doing everything in our power to make sure that our team considers this the very best place to work.

– Eric Vass

(more…)

Continue Reading
  • 1
  • 2
Close Menu