In a world with a myriad of data points available, Fixel enables marketers to make true Data Driven decisions and act on them.
Seasoned marketer with over 15 years of hands-on experience. Recognized as one of the Top 50 Most Influential PPC Experts by PPC Hero. Keynote speaker and college lecturer on Paid Advertising.
Etgar has also co-authored the bestseller, “Marketing in the Digital Era”, which serves an essential part in the syllabus of Marketing studies in academia.
Big Data and Data Science expert. Graduated his BSc. in Computer Science at the age of 18.
Hadar went on to lead an operational Big Data team in the Israeli army. He was rewarded for his innovations in this role by the IDF’s Chief of Staff.
VP Product & Marketing
Web analytics & marketing technology expert, with over a decade of hands-on experience. Worked with leading companies in the B2B tech industry including Appsflyer and Checkmarx.
Academy lecturer and avid blogger on anything marketing technologies.
Fixel was developed out of a simple need – running campaigns more efficiently while still beating our KPIs.
As marketers, we understand the value Data Driven marketing and the role the segmentation plays in it. But while all our tools were evolving, our segmentation abilities lagged behind, relying on human analysis.
So we set out to solve this, using cutting edge Big Data technology.