with AI-powered audience Segmentation
Classic eCommerce campaigns only target visitors who added a product to cart. Scaling beyond abandoned cart to product views with acceptable ROAS is often very difficult.
With Fixel, targeting highly engaged visitors who viewed a product page is simple and effective at scale.
Most eCommerce lookalikes audiences are based on past purchases and audiences who have added a product to cart. This lack of granularity leads to lookalike seed inconsistency which lowers lookalike efficiency.
With Fixel, it’s possible to create granular lookalikes based on user engagement with content and product pages, which drastically improves lookalike audience performance.