Watches.com is the leading online retailer for watches from top brands. They use retargeting ads to target visitors to their website to drive them to complete their purchase. With Criteo, they were able to target effectively in Google’s Display Network (GDN) only. Using Fixel’s audience segmentation abilities, they were able to easily focus on high value visitors for retargeting campaigns, scaling their always-on campaigns effectively beyond cart abandonment audiences.
All users marked by Fixel as highly engaged users
Users with Cart Abandonment and All site visitors
Dynamic Remarketing Ads based on Product Views
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