Case Study

Blush and Bar reduced CPA by 31%

Blush and Bar is an online retailer that markets affordable and fashionable jewelry. Their approach to digital marketing is robust and accurate, employing A/B testing and ad operation on the highest level. One approach Blush and Bar employed was using Facebook Ads to create 1% lookalike audiences based on completed purchases in an acquisition tactic that measures on LTV beyond the immediate purchase. These ads successfully achieved an average CPA of $64 while maintaining an average ROAS of 1.6±.

Experiment

Facebook Remarketing

Enter Fixel
Staying with Facebook as an advertising platform, Blush and Bar used Fixel to create 1% lookalike audiences based on product viewed and engagement level.

Method:
Creating lookalike audiences based on Fixel-High Audiences matched with product view.

Result:
The Fixel based audience delivered a 31% reduction of CPA at 49$ as well as a 2.03 ROAS.

Results

31%

Reduction in CPA

“Fixel lookalikes performed and scaled beyond my expectations”

John Chen

Blush and Bar, Founder

So long and thanks for all the fish

Fixel won’t accept new clients at the moment.

We’re thankful for your interest in our service.​