Case Study
AppsFlyer reduced their CPA by up to 50%
AppsFlyer is the leading platform in mobile marketing analytics and attribution. They use retargeting ads to target visitors to their website. Their goal was to save money on retargeting campaigns without losing scale. Using Fixel’s audience segmentation abilities, they were able to easily focus on high value visitors for retargeting and lookalike campaigns.
Experiment #1
Facebook Remarketing
Test variant:
All users marked by Fixel’s highly engaged users
Control group:
All the users that visited the website
Ads:
News feed native ads promoting gated content with an option to request a demo
Experiment #2
Facebook Lookalike Audiences
Test variant:
Lookalike audience seed from highly engaged users
Control group:
Lookalike seed based on converted users
Ads:
News feed native ads promoting gated content with an option to request an demo
results
35%
Reduction in CPA
12-50%
Increase in Leads
