AppsFlyer is the leading platform in mobile marketing analytics and attribution. They use retargeting ads to target visitors to their website. Their goal was to save money on retargeting campaigns without losing scale. Using Fixel’s audience segmentation abilities, they were able to easily focus on high value visitors for retargeting and lookalike campaigns.
All users marked by Fixel’s highly engaged users
All the users that visited the website
News feed native ads promoting gated content with an option to request a demo
Lookalike audience seed from highly engaged users
Lookalike seed based on converted users
News feed native ads promoting gated content with an option to request an demo