Case Study

AppsFlyer reduced their CPA by up to 50%

AppsFlyer is the leading platform in mobile marketing analytics and attribution. They use retargeting ads to target visitors to their website. Their goal was to save money on retargeting campaigns without losing scale. Using Fixel’s audience segmentation abilities, they were able to easily focus on high value visitors for retargeting and lookalike campaigns.

Experiment #1

Facebook Remarketing

Test variant:
All users marked by Fixel’s highly engaged users

Control group:
All the users that visited the website

Ads:
News feed native ads promoting gated content with an option to request a demo

Experiment #2

Facebook Lookalike Audiences

Test variant:
Lookalike audience seed from highly engaged users

Control group:
Lookalike seed based on converted users

Ads:
News feed native ads promoting gated content with an option to request an demo

results

35%

Reduction in CPA

12-50%

Increase in Leads

"Using Fixel, we cut our lead cost by 50%."

Itay Waisman

Online Marketing Manager, Appsflyer