Guides
Creating a simple Conversions API for your Facebook Pixel events
In this post I’ll explain how to build a simple Facebook Conversions API solution for your site with (almost) no code.
Guides
Dynamically passing Google Ads Campaign & Ad Group names to the tracking template
When working with Google Ads, most advertisers usually default to use the Auto-tagging feature which automatically appends the gclid parameter to the destination URL (e.g.
Guides
Everything advertisers need to know about Apple’s PCM
Updated: February 2nd Along with the changes implemented in app advertising and tracking, Apple is looking to implement a similar mechanism that will apply to
Guides
A suggested framework for using Facebook Pixel events with iOS 14 limitations
With the recent news of Facebook’s response to Apple’s changes in tracking, advertisers globally have started to worry about what the future holds for their
News
The future of ecommerce marketing
Logiq, a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, announced the acquisition of Fixel.
Awards
Etgar Shpivak listed in Top 50 Most Influential PPC Experts [2020]
Fixel’s CEO, Etgar Shpivak, is an onlline marketing veteran. With over a decade and a half of experience, Etgar has been running paid ads since
Webinars
How COVID-19 is Affecting Digital Marketing Globally? Trends, Tools and Tips for Success
Online stats from the current crisis show an increase in internet traffic while conversion rates continue to decrease. Digital Marketers are now faced with a
Webinars
Increasing conversions during the Coronavirus with Fixel (English)
During times like these, with the Coronavirus outbreak, we’re seeing a dramatic increase in online user activity. The average cost per impression (CPM) will likely
Webinars
Increasing conversions during the Coronavirus with Fixel (Hebrew)
During times like these, with the Coronavirus outbreak, we’re seeing a dramatic increase in online user activity. The average cost per impression (CPM) will likely
