Updates to Facebook’s AEM (June 2021) – Fixel
This week (June 14th), Facebook has started reaching out to some of its major advertisers and partners, updating that they will be relaxing some of the limitations announced earlier this year. No official update has been made to smaller advertisers yet. These limitations, called Aggregated Event Measurement (AEM), were originally introduced as a response to […]
Creating a Facebook Conversions API with Zapier and GTM – Fixel
My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released on February, it’s already ranking as our 4th most popular blog post on the Fixel blog. One of the most frequent questions I get about this post is how come I didn’t choose Integromat or […]
Quick tips to optimizing ecommerce campaigns with Facebook’s AEM – Fixel
With Facebook’s Aggregated Event Management (AEM) live for over a month now, we can already start pointing out some specific tactics that have worked well for our clients and partners. In this post we will share some of our findings so that you can incorporate them in your campaigns as well. This post is highly […]
Optimizing Ad Creatives in a Post-iOS 14.5 World – Fixel
This is really an important topic to discuss because a lot of advertisers are going to be clueless once Apple normalizes its new user privacy settings in all its devices. With less data granularity for targeting and tracking, marketers, especially e-commerce marketers, need to optimize their ad creative strategy and focus on building ads that […]
Creating a simple Conversions API for your Facebook Pixel events – Fixel
One of the frequent recommendations in preparation for Apple’s PCM and their AEM, is to move all events to the Server Side (Server to Server, or S2S) using Facebook’s Conversion API (aka CAPI). This is indeed a highly recommended practice, that usually proves to increase both the count of events logged and their accuracy in […]
Everything advertisers need to know about Apple’s PCM – Fixel
Updated: February 2nd Along with the changes implemented in app advertising and tracking, Apple is looking to implement a similar mechanism that will apply to web browsers. This new standard called Private Click Measurement (PCM) was released by Apple during 2019, as part of the Privacy by default design for Safari. “Safari now includes the […]
A suggested framework for using Facebook Pixel events with iOS 14 limitations – Fixel
With the recent news of Facebook’s response to Apple’s changes in tracking, advertisers globally have started to worry about what the future holds for their campaigns. While this change impacts only iOS users, these account for 61% of mobile users in the US (28% globally), so it’s definitely a change that will impact many advertisers. […]
The future of ecommerce marketing – Fixel
Today, Logiq, a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, announced the acquisition of Fixel. The acquisition, which joins together two rapidly-growing successful companies, will enable advertisers to engage with highly targeted audiences across multiple channels. In this deal, Fixel will continue to operate independently under the same title. Logiq also […]
Etgar Shpivak listed in Top 50 Most Influential PPC Experts [2020] – Fixel
Fixel’s CEO, Etgar Shpivak, is an onlline marketing veteran. With over a decade and a half of experience, Etgar has been running paid ads since the days when Google *only* had sidebar ads. He’s since mastered plenty other marketing platforms, including Facebook, Outbrain and Taboola. Etgar’s deep knowledge has brought him to work with Israel’s […]
How COVID-19 is Affecting Digital Marketing Globally? Trends, Tools and Tips for Success – Fixel
Online stats from the current crisis show an increase in internet traffic while conversion rates continue to decrease. Digital Marketers are now faced with a new challenge: how to build an efficient digital marketing strategy that embraces the increased traffic while also segmenting costly online visitor “noise” from the site visitors with true conversion potential. […]