Increasing conversions during the Coronavirus with Fixel (English) – Fixel
During times like these, with the Coronavirus outbreak, we’re seeing a dramatic increase in online user activity. The average cost per impression (CPM) will likely go down but so will the buyer’s intent. The behavior of paid media during the Coronavirus is expected to change, and we’re here to support you and allow you to […]
Increasing conversions during the Coronavirus with Fixel (Hebrew) – Fixel
During times like these, with the Coronavirus outbreak, we’re seeing a dramatic increase in online user activity. The average cost per impression (CPM) will likely go down but so will the buyer’s intent. The behavior of paid media during the Coronavirus is expected to change, and we’re here to support you and allow you to […]
Fixel accepted to Plug and Play Spring 2020 Batch | Fixel
Fixel is proud to have been selected to participate in the Plug and Play Spring 2020 Batch for the Media and Advertising program. Plug and Play is a global innovation platform, headquartered in Silicon Valley. It has built accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever […]
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!) – Fixel
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers are actually refraining from using it at all. In basic terms – we don’t trust Google anymore to show our ads to human audiences. Most of us are familiar with 3rd party click-fraud prevention solutions […]
How to track bot traffic in your Google Ads campaigns for free – Fixel
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks in Google Ads. While there are several great companies out there that offer these services (Cheq and Clickcease to name two), not every advertiser can justify the use of such tools in their stack. Then […]
Year in review – 2019 | Fixel
Engagement Rocks! Over the past year we’ve helped companies around the globe improve their marketing campaigns by understanding their engaged users better. Here are some of our insights from this crazy year. People Engaged Oh boy, did they. Just look at these numbers! Measured more 928M sessions analyzed by our AI Engaged more 47% of […]
Advanced Techniques to Capture Engaged Users with Facebook Ads | Fixel
In this post we discuss Advanced Techniques to Capture Engaged Users using Facebook Ads. These tactics were extracted from an expert session given by Etgar Shpivak, CEO of Fixel at a professional webinar co-hosted by Fixel and Zalster. You can view the full recording of the webinar here. I like to start with this quote […]
Going beyond cart abandonments with Facebook ads – Fixel
Every campaign manager working on an ecommerce site strives to take a data driven approach in his campaigns. This is a common saying all of us will agree on. But what does that mean? The average advertiser keeps valuable two tools in his toolbox: Remarketing and Lookalike audiences. Using these audiences, it’s relatively simple to […]