
Case Study
Endurance reduced their CPA by 20%
Endurance International Group’s brands (domain.com, HostGator and Bluehost to name just some) empower millions of SMBs worldwide with products and technology to vitalize their online web presence.
Experiment #1
Facebook Remarketing
User engagement scores were implemented to automatically build audience segments over a 30-day period.
This empowered Endurace to identify and remove unengaged users and optimize retargeting campaigns towards the higher intent users which ultimately drove down CPA.
Experiment #2
Facebook Lookalikes
After building the audience segment for Remarketing, these were also used to create enhanced Lookalikes with similar intent to scale reach beyond their core audience.
These audiences reached new users that weren’t previously available, driving scale while improving the baseline CPA.
results
20%
Avg. CPA Decrease
