User engagement scores were implemented to automatically build audience segments over a 30-day period.
This empowered Endurace to identify and remove unengaged users and optimize retargeting campaigns towards the higher intent users which ultimately drove down CPA.
After building the audience segment for Remarketing, these were also used to create enhanced Lookalikes with similar intent to scale reach beyond their core audience.
These audiences reached new users that weren’t previously available, driving scale while improving the baseline CPA.
