52% of traffic will
never convert
We’ve analyzed over 1B website visits and found that >52% of paid traffic has little to no probability to complete a purchase (online or in-store)… that is a terrible waste!
We’ve analyzed over 1B website visits and found that >52% of paid traffic has little to no probability to complete a purchase (online or in-store)… that is a terrible waste!
When you break down your campaign results by keywords or media channels, in most of the cases, you won’t have enough data to confidently optimize these towards your marketing goals
Brands leverage Fixel’s “Waste Analysis Report” to optimize their media spend up to 5X faster than today’s best practices.
By identifying exactly where there is waste, they can quickly focus only on keywords and placements that drive value.
Google Analytics promises to use Smart Goals for optimizing Google Ads campaigns, but reality is that they just don’t work.
Ours do, and across any ad network you work with.
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Optimize Google and BingSearch Keywords
Easily optimize at scale, even hundred or thousands of keywords (Search Queries), without breaking a sweat.
Analyze Google Display Network Placements
Move away from manual exclusion lists, to true data driven decisions.
Scale Native (Outbrain/Taboola) placements
Confidently scale native ads campaigns without investing in low quality placements and clicks.
1
Install the Fixel code on your site and integrate it with Google Analytics
2
Use your Google Analytics account to identify the 52% of visitors that are wasting your ad spend
3
Talk to a Fixel expert to get a pixel and learn how you can optimize your campaigns smarter.