Case Study

ono increased their incoming phone calls and site leads by 50%

Ono Academic College (Ono) is the largest private college in Israel.  Operating in a highly competitive market, Ono relies heavily on Facebook Ads to drive traffic to its website.  Optimizing this media spend is crucial to being successful within this market.

Challenge

Awaiting Facebook’s AEM & Apple’s launch of iOS 14.5, Ono consolidated all site leads & calls into a single “Lead” event in Facebook.

After these changes rolled out, Ono’s team saw a decline in the leads that came from campaigns.

Solution

To address the decline in leads, Ono switched to using Fixel as their campaign conversion event, resulting in site traffic with a high probability of continued engagement.

results

50%

Increase in Incoming Calls and Leads

"Before, it was hard for us to optimize our media in the new rules of the post-iOS 14.5 media buying. Using Fixel we could get more potential prospects to the college"

Yishai Katz Schonfeld

CMO, Ono Academic College