Ono Academic College (Ono) is the largest private college in Israel. Operating in a highly competitive market, Ono relies heavily on Facebook Ads to drive traffic to its website. Optimizing this media spend is crucial to being successful within this market.
Awaiting Facebook’s AEM & Apple’s launch of iOS 14.5, Ono consolidated all site leads & calls into a single “Lead” event in Facebook.
After these changes rolled out, Ono’s team saw a decline in the leads that came from campaigns.
To address the decline in leads, Ono switched to using Fixel as their campaign conversion event, resulting in site traffic with a high probability of continued engagement.
So long and thanks for all the fish
Fixel won’t accept new clients at the moment.
We’re thankful for your interest in our service.