Gaia Stock is an eCommerce website focused on lifestyle products mainly in the US market. Before using Fixel, remarketing campaigns were solely focused on users with cart abandonments. Their goal was to scale beyond this limited audience while keeping a positive ROAS. Using Fixel’s ability to segment their audiences, they focused their effort on a larger group of highly engaged users.
The high-quality users generated by Fixel
Cart abandonment users in the last 30 days
Dynamic product ads
Using Facebook’s audience overlap tool, they found that Fixel increased the quality of their audience by 180%