Guides
Comparing Google’s Smart Metrics, Lists & Goals
Conversion Probability, Session Quality, Smart Goals and Smart List. If you’re unable to wrap your head around what all these stand for, you better read this post.
Guides
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers are actually refraining from using
Guides
How to track bot traffic in your Google Ads campaigns for free
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks in Google Ads. While there
Guides
How to boost sales during consumer holidays with targeted video marketing
In this post, we discuss how to boost sales during consumer holidays with targeted video marketing, focusing mainly (but not only) on Facebook Ads.
News
Year in review – 2019
Wrapping up 2019! Engagement Rocks! Over the past year we’ve helped companies around the globe improve their marketing campaigns by understanding their engaged users better.
Guides
Advanced Techniques to Capture Engaged Users with Facebook Ads
In this post we discuss Advanced Techniques to Capture Engaged Users using Facebook Ads.
Guides
Setting up your Facebook Pixel for Success
In this article we’ll be talking about setting up your Pixel for success in Facebook, the how ‘to’s’ the ‘why’s’ and ‘what’s’.
Guides
The Basics: Retargeting ads and lookalike audiences for higher education
Choosing one’s college is a major decision for high-schoolers and most chances are that they will take time and reflection to nurture their choice. Colleges
Guides
Automated Rules & Scripts on Google Ads
In this post we discuss automated rules & scripts on Google Ads (including examples you can use immediately!).
