This week (June 14th), Facebook has started reaching out to some of its major advertisers and partners, updating that they will be relaxing some of
My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released on February, it’s already ranking
With Facebook’s Aggregated Event Management (AEM) live for over a month now, we can already start pointing out some specific tactics that have worked well
In this webinar we discussed how the recent release of iOS 14.5 impacted advertising platforms. We also touched on what you as advertisers can do
With Apple’s iOS 14.5 release right around the corner (expected April 26th) advertisers are scrambling to find solutions to continue being able to optimize their
We’ve partnered with Funnel.io to try and breakdown the changes happening with iOS 14 and how you can better prepare for them.
Update (June 2021)It appears that Shopify is releasing a completely new version of the Conversions API integration (available June 30th). This version handles all standard
In this post I’ll explain how to build a simple Facebook Conversions API solution for your site with (almost) no code.
Updated: February 2nd Along with the changes implemented in app advertising and tracking, Apple is looking to implement a similar mechanism that will apply to
With the recent news of Facebook’s response to Apple’s changes in tracking, advertisers globally have started to worry about what the future holds for their
